Events List

The Power of Personal Branding in Business

North Central Business Travel Association

October 10, 2013

Presentation Title: The Power of Personal Branding in Business

 Presentation Focus:

 Every person on the planet has a brand and that brand has a voice. There are many ways that your personal brand communicates a message and, when done right, it plays a significant role in achieving personal and professional success. Organizations that leverage personal brands (employee brands) in business achieve greater success in building corporate brands and delivering on the company’s brand promise.

What attendees will learn?

• Understanding personal brand fundamentals and how your brand “shows up”
• The secret to an effective and memorable personal brand message
• Delivering your brand message with consistency through your image, your brand voice and in the experience of working with you

Kathleen Crandall is a Meaningful Connector and Personal Brand Strategist known for helping people and organizations achieve success through the power of personal brands. Kathleen spent more than 20 years building corporate, product and service brands as a public relations executive in the Twin Cities. She delivers engaging workshops for organizations, one-on-one personal brand coaching for individuals, and is an engaging keynote speaker nationally. She is a graduate of the University of Minnesota School of Journalism and Mass Communications.

Visit www.meaningfulconnections.net for more information.