Events List

JANUARY MONTHLY MEETING
Current Travel Marketing/Social Media Trends:  What Do They Mean For You?
January 14, 2021
11:00 AM to 12:00 PM (Central Standard Time)

Join Us!
Virtual-Zoom Event

Join us as Sheila Scarborough discusses Travel Marketing/Social Media trends     and what they mean for business travel

What are the current trends in travel, particularly in business travel marketing, and what do they mean for GBTA members? Mobile devices everywhere, strong interest in responsible tourism, the power of visuals shared through video and social media, permanently remote workers who can take most meetings over Zoom, non-negotiable standards of cleanliness and health-related precautions to instill confidence, a preference for deeper, more local experiences... We'll talk about the many ways that digital media plus pandemic reality is changing the traveler experience, and how to ensure that you have the information and skill set needed to thrive in this environment.

Sheila Scarborough
Co-Owner
Tourism Currents

Sheila Scarborough is a speaker and writer specializing in tourism, travel, and social media. She's written for many blogs and print publications and is also a certified Navy Master Training Specialist, with years of experience as an educator.  Along with Leslie McLellan, Sheila is part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality since 2009.

Winner of the "Austin American-Statesman" Texas Social Media Award and an AWC (Association for Women in Communications) Clarion award, Sheila trains and speaks regularly about social media to a variety of audiences including tourism and economic development experts, Main Street organizations, public relations and marketing professionals, and Chambers of Commerce.

She co-founded and still writes for the award-winning Perceptive Travel blog, serves on the Advisory Board for SXSW - the South by Southwest conference - co-chairs the Education Committee for TACVB (Texas Association of CVBs,) serves on the Legislative Committee for the Texas Downtown Association, and is also part of the organizing team for #tourismchat, a monthly online discussion about a variety of topics related to destination marketing.

A U.S. Navy veteran who is married with two children, Sheila is an NHRA drag racing fan because there is one winner, one loser, and no whining.

Tickets

$0.00 Member Complimentary Registration
$0.00 Non-member Complimentary Registration